Women from the fear of package ACTS the role of the burden is too much, even if a person hold 100 bags, is also reasonable. Package on the important role of women in daily life has long been self-evident, it will greatly promote the development of the luggage industry in China. 30 years of reform and opening-up, China‘s luggage industry got rapid development, the production and export are the highest in the world, China has become a world recognized bags production country. Compared with other manufacturing country, due to China‘s bags complete industry chain, in terms of resources and labor-intensive has obvious comparative advantage, so the industry development is rapid, export momentum.
The present situation of the luggage industry:
The big brands few and far between
Bags big achievement, reveal is the success of China‘s manufacturing industry, reveals the bags on the capacity of manufacturing is incomparable. Is the so-called "producer" status is still there, but between the "power" and "power", there is undoubtedly a large section of the spacing. As is known to all, in product design and branding, China bags enterprises in front of the European and American powers, always seem to be too tight, puff. As the world‘s luggage manufacturing exporter, one-third of the world‘s bags were produced in China, it happened
More than 20000 bags production companies, but can bags that are few and far between. In the leather industry, shoe bag as a sister, though all are thriving, but the height of the rendered shoe brand, brand is far from and package. Different from the brand, bags real famous brand is essentially a handful. Alone at home, "China well-known trademark" this matter is disgraceful, let‘s count, goldlion (Hong Kong), rand, pie, leopard, swift horse, what else?
Retail market in short supply
According to relevant data statistics, in the fashion industry developed cities of Europe, the proportion of clothing stores, shoe, bag shop is about 2:1:1, second-tier cities also reached the 4:2:1 commonly. But in China, even in the fashion of guangzhou, Shanghai, Beijing, shenzhen, clothes, shoes, bags shop quantity proportion at most only 50:5:1. The two proportion, reflects the European way of life, for China to achieve a garment of this road merchants need many bag together.
The good and evil people mixed up market
And those who are too readily low-end market, they are scattered in all kinds of small commodity wholesale city, street. 80% of package ACTS the role of for a few small plants, small workshops of low-grade products. Because of the lack of funds, many enterprise hardware facilities and software r&d personnel is relatively weak. Create a package ACTS the role of no brand, quality is poor, no design, no personality, no security, some still use a large number of toxic raw materials, not only cannot makeup dot image, even lead to disease. Anyhow can not meet the city people chase area of quality of life. Especially for many years, the domestic bags mostly export-oriented enterprises, many enterprises in the wake of the financial crisis to sale in domestic market, no brand, no team, no channels; In design innovation, and other aspects of independent brands, marketing networks significantly inferior in foreign big shop sign. Which leads to the industry is easily affected by external environment fluctuation, its ability to resist risk, profit level is relatively weak.
Traditional wholesale market in the pressure of college entrance examination
At present domestic mainly has five leather wholesale market: hebei field leather market, zhejiang yiwu leather wholesale market, liaoning south Taiwan leather wholesale market, guangzhou, chengdu lotus pond leather market osmanthus hillock leather wholesale market, of which guangzhou osmanthus hillock leather market with the largest scale and highest level, is the world‘s largest leather wholesale market. But in addition to the larger wholesale market of the five, the other is essentially a small wholesale market, the market is too scattered, quality, style and price are uneven. Outside the foreign merchant to any regional procurement cost is higher, requires a lot of light travel, back and forth and is not very convenient.
Expansion, with the development of e-commerce and many retailers are starting to purchase online, in order to avoid to the suffering of the wholesale market in the trek and lots of trouble. As online trading process and transaction safety guarantee measures of perfecting,
More and more buyers are willing to choose online trading. It is this situation prompted the comprehensive e-commerce platform such as alibaba, intelligent network business platform and window of the world leather net industry developed unprecedentedly.
Luggage industry trends:
The market competition increasingly
International big brands have entered China, their competitive product advantage, mature management pattern makes it won a place in the Chinese market, and caused tremendous pressure to the traditional domestic manufacturers. Now, at the top of the pyramid bags market, is the international top brands such as LV, price high profit, market share is also growing. And domestic brands more focused on the shallow level, price and channel their market share but the profit is very low, only the quantity. Is a few high-grade brand in the end, but this kind of lack of brand personality and appeal, not deep emotional resonance with consumers; Product homogeneity serious, everyone seems to be in the same competition on the wooden bridge.
Electronic commerce the trend of The Times
Due to all the enterprises are not an industry may use e-commerce at the same time, so those who pioneered the use of e-commerce businesses will be a price advantage, production advantage, scale advantage on the expansion, the market share advantage, and advantage of the rules, and the later user or not the user‘s average cost may be higher than the industry average cost. Low cost with high efficiency, e-commerce transactions. Buyers and sellers through the Internet for business, no broker to participate in, to reduce the process related to the transaction. The seller may carry on the product introduction and propaganda through the Internet, to avoid the hair under the traditional way of advertising, print etc. A lot of cost. Instant communication between buyers and sellers of supply and demand information, made it possible to no inventory production and inventory sales, so that the inventory cost reduced to zero. The traditional trade platform is the ground shop, e-commerce trade platform greatly reduces the storefront rent. Network can gather people‘s strength, to a small amount of demand to the manufacturer‘s order together easily, let in manufacturer can jump in sales, but also accurate production. Have been part of the leather luggage industry merchants beat into the electronic commerce, such as alibaba, window of the world leather net platform to let them taste the sweet. Regardless of the wholesalers or retailers, as soon as possible into the electronic commerce will be a wise choice.
Big lots more popular
Not everyone likes in online trading, traditional will also have a certain market share, but are in urgent need of reform. As rent and transfer fee and operation cost is higher and higher, location is more and more scarce, hard to find some business atmosphere is strong community gradually into the line of sight of retailers, like KFC model shop open bags city scale, and then, taking advantage of the rent and transfer fee to integrate local market marketable products, recycled goods periodic favorable conditions such as balance of accounts payable and perfect service
Management to win the market. Need to do, regardless of what kind of pattern choice to run fine management, shop can bring consumers the good feeling is depends on the comprehensive quality of shops, and comprehensive quality is to rely on numerous details, formed from the accumulation of so perfect fine detail systematic routing information management is particularly important. Luggage industry of the fierce competition and challenges, but also have considerable market space, both opportunities and challenges, believe that the future Chinese box industry will usher in the spring.
