Why people love to buy luxury goods
Still in high school, the daughter of recently with the school to learn French. Children learn really fruitful also don‘t know, the weekend to the airport to pick up her daughter‘s scene but let me this also calculate parents met some of the world eye-opening - "legend" in the "little people" small bag wrapped with world famous brand back to China, let oneself squarely hit. Chanel, Gucci, Gucci, hermes, Louis vuitton, prada... Everything, if not see, it is hard to believe that luxury consumption has been so hot!
The office ladies wear again we look back, back of designer handbags are mostly young people under the age of 30, even more than 20 years old just graduated college students. Cartier bracelets, LV bag, Dior sunglasses, Tiffany necklace, Ferragamo shoes... Seen before, haven‘t seen, you name it. There is a big sister is lancome skincare products in France, was called the low-end.
Nowadays, Chinese people the huge demand for luxury goods to foreigners. Champs elysees in Paris before LV stores, many Chinese tourists do not hesitate to spend hours of precious time to line up, into the shop, even don‘t ask price will buy after several valuable bag, will not return empty-handed. In Beijing, just the end of the luxury exhibition intention to turnover reached 670 million yuan, 92% of the exhibitors booth reservation for next year. "China is the world‘s fastest growing luxury consumption market" has become the consensus of the expert inside course of study. Someone predicts 2015, the Chinese will occupy more than 20% of the global luxury market.
Luxury is those who live beyond ordinary people need range, unique scarce and rare showily and elegant unsurpassed top brand consumer goods. Therefore, foreign luxury lovers, collectors tend to be older rich man. Luxury goods are mostly rich cultural connotation of the product, with luxury means has a culture. At home, but luxury consumer groups tend to be three kinds of people: show off wealth, shows the identity of the rich, brand worship, obtain satisfy young people, and to social "blending" and business "hidden rules" of the giver.
With the rapid development of China‘s economy, people purchasing power has increased, luxury consumption will also obtain a certain development. For luxury consumption, need guidance idea - to prove that self-esteem by wealth, can only explain the lack of intrinsic value. If a country‘s national for material especially the worship of luxury goods, on the whole social values can be misleading and distorted, and increases in low-income groups psychological unbalance, affect social harmony and stability.
For luxury consumption, need to perfect channels - which, in our country to the luxury and high-end consumer goods to higher taxes, which is indirect regulating income distribution, reduce the income gap, guide rational consumption of international practice. But it can also push the purchasing power of Chinese luxury goods enjoy duty-free, overseas market with low price advantage. Consider through certain channels and methods to attract Chinese and foreign tourists buy luxury goods at home, this is helpful to expand consumption, provide more jobs.
For luxury consumption, still need to hit the "fishy", intensify efforts to punish corruption, minimize public funds luxury consumption.
With the progress of social civilization, more and more people around us have abandoned by outer packing to prove their wealth and status, is toward rational consumption, fashion, comfortable, appropriate and practical direction. Believe in the near future, galeries lafayette department store in Paris and Tokyo mitsukoshi, bow clerk for Chinese tourists welcome, will be more and more by inner gratitude and respect.
